Chappell Roan × Lollapalooza Brasil
✦ ✦ ✦ ✦ ✦
Chappell Roan
Lollapalooza Brasil
Midwest Princess Project

Midwest
Princess
in Brasil

Campaign Wrap Report

New Monthly Donors 197
Total Raised $24,181
Est. Lifetime Value $26,930
Total Participants 3,564
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Donor Impact

Real Donors, Real Change

0 New Monthly Donors Recurring support — Midwest Princess Project
$24,181 Raised Direct donations to Midwest Princess Project
$26,930 Est. Lifetime Value 197 donors × $136.70 avg LTV
0 Participants
0 Total Actions
0 Pageviews
0 Total Impressions
0 Email Impressions

About the Campaign

197 New Monthly Donors for the Midwest Princess Project

Propeller partnered with Chappell Roan and Lollapalooza Brasil to drive real, lasting impact for the Midwest Princess Project — Chappell's own initiative supporting LGBTQ+ youth and mental health resources. By offering fans an extraordinary international flyaway experience, we converted passion into recurring philanthropy: 197 new monthly donors and $24,181 in direct donations, with an estimated $26,930 in lifetime value from those recurring supporters alone.

Music × Philanthropy International Campaign Midwest Princess Project Propeller
Campaign Closes Feb 24, 2026
Experience Dates March 20–22, 2026
Artist Chappell Roan
Festival Lollapalooza Brasil
Venue Autódromo de Interlagos, São Paulo
Beneficiary Midwest Princess Project
Total Raised $24,181
Chappell Roan × Lollapalooza Brasil

✈️ The Flyaway Prize

Win a Trip to See
Chappell Roan at
Lollapalooza Brasil

Lollapalooza Brasil · March 20–22, 2026

Grand Prize Package

Two (2) 3-day Lolla Lounge Passes to Lollapalooza Brasil
A custom signed album with a personal note from Chappell Roan
Exclusive Lolla Lounge access — gourmet food & premium views
5-night hotel stay + rideshare credit for seamless travel
Roundtrip international flights for two to São Paulo, Brazil

Campaign closed: Feb 24, 2026

Media & Reach

Audience Reached

0
Paid Reach
Unique accounts
0
Paid Impressions
Unique accounts reached
0
Email Impressions
Targeted list sends
0
SMS Impressions
Text message sends

Impression Breakdown

Channel Mix

Email 36.2%
Paid 34.5%
Pages 15.9%
SMS 13.4%
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Donor Impact

197 Monthly Donors. Recurring Forever.

The most powerful number in this campaign isn't the participants or the impressions — it's 197. That's the number of fans who converted to monthly donors for the Midwest Princess Project, Chappell Roan's initiative supporting LGBTQ+ youth and mental health resources. Monthly donors don't just give once; they compound. At Propeller's historical average retention, these 197 supporters represent an estimated $26,930 in lifetime value for the cause.

Estimated Lifetime Value

Monthly Donors 197
× Avg. LTV per Donor $136.70
Estimated LTV $26,930

LTV calculated at $136.70 per monthly donor based on Propeller historical average retention data.

Impact at a Glance

$24,181 Direct Donations Raised Campaign total to Midwest Princess Project
0 New Monthly Donors Recurring support to Midwest Princess Project
$26,930 Estimated Lifetime Value 197 donors × $136.70 avg LTV
0 Total Actions Taken Petitions, shares, sign-ups
🌸
Midwest Princess Project

Chappell Roan's charitable initiative supporting LGBTQ+ youth, mental health resources, and community building in the Midwest and beyond.

From All of Us at Propeller

Thank
You.

To Chappell Roan, Lollapalooza Brasil, and every single fan who entered, shared, and took action — thank you for making this campaign something truly special. This is what happens when music and purpose collide on an international stage.

Chappell Roan × Lollapalooza Brasil × Midwest Princess Project × Propeller